How the "Sin" industries survive in the ESG megatrend?

Interestingly, there is always room for the "sin" industry to find ways for their survival.  BAT (British American Tobacco) advocates: 

"Vaping is a gateway out of smoking, which makes it key to unlocking the UK government’s smoke-free targets."

BAT advertised their advocacy in some local newspapers (please see the attachment), and they articulated the rationales of the benefits brought by the vaping products in their website:

https://www.bat.com/supportsmokefreeUK?open&utm_source=press&utm_medium=print&utm_campaign=supportsmokefreeUK#

The message BAT conveyed would be cunning while convincing in some ways.  Anyway, it's open to interpretation.

Hope this will inspire you.