How the "Sin" industries survive in the ESG megatrend?
Interestingly, there is always room for the "sin" industry to find ways for their survival. BAT (British American Tobacco) advocates:
"Vaping is a gateway out of smoking, which makes it key to unlocking the UK government’s smoke-free targets."
BAT advertised their advocacy in some local newspapers (please see the attachment), and they articulated the rationales of the benefits brought by the vaping products in their website:
The message BAT conveyed would be cunning while convincing in some ways. Anyway, it's open to interpretation.
Hope this will inspire you.
